 Hulu's Massive Traffic Bump? Thank ABC, New TV Season NEW YORK (AdAge.com) -- Fueled by the fall TV season and the addition of ABC shows to its library, traffic to the video site backed by NBC, ABC and Fox spiked nearly 47% in October from the prior month, the biggest single-month percentage gain of the past year. |
 What Best Buy Learned About Service as Marketing and Empowering Employees As the high season of holiday shopping pain (or gain) arrives, I find myself fixated -- perhaps irrationally, and certainly emotionally -- on Best Buy's Twelpforce, the viral army of 2,200 employees who answer questions and solve customer problems via the customer-care channel we know as Twitter. Self described as "a collective force of Best Buy tech pros offering tech advice in Tweet form," the program has nearly 15,000 "followers" and it's growing. Think Apple Genius Bar but without the physical counter. |
 Why Murdoch Can Afford to Leave Google for Bing NEW YORK (AdAge.com) -- News Corp.'s talk about listing its sites exclusively on Microsoft's Bing sounds unpromising in several ways, but all of Rupert Murdoch's recent agitation and exploration are at least pushing one fact back to the fore: Web traffic only gets publishers so far in their quest for digital ad dollars. After a certain point, actually, traffic may not even matter. |
 Microsoft's Bing Gets 'Stickier,' Grabs More Local Dollars NEW YORK (AdAge.com) -- Bing has a long way to go to catch Google, but six months after the site's launch, the numbers show it's heading in the right direction. The question is: Will its gains last once the ubiquitous, $100 million TV and web advertising stops? |
 AT&T's Verizon Lawsuit Gives 'Map for That' Ad New Life NEW YORK (AdAge.com) -- Marketing experts warned it would happen -- and it did. Suing Verizon over its "Map for That" ad only called attention to the ad and AT&T's weakness. |
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