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Unabashed Price Slash Seems Just What WWE and Its Fans Needed
Value has been a key focus for Exec VP-Marketing Michelle Wilson and WWE, which managed to boost ticket sales 29% during the third quarter by cutting pricing, a result most leagues envy thanks to a tactic most have tried to avoid.

In His Nike Work, Dan Wieden Is the Prototypical CCO
The corporation is good at many things, but culture has never been one of them. The time has come to put this right. What better way than to open the C-suite to a senior manager who contents with culture full-time? The question: Where to find people who've served the corporation as unofficial, prototypical CCOs? It wasn't long before I stumbled upon Dan Wieden's magnificent work for Nike, highlighted in this edited book excerpt.

Unilever, Lufthansa, Vente Privee Honored With European CMO Awards
LONDON (AdAge.com) -- Unilever, Lufthansa and online shopping club Vente Privee are the winners of this year's European CMO awards, presented in Frankfurt by international strategy consultants Booz & Co.

Can You Predict Successful Innovation? You Bet You Can
Popular opinion suggests that great innovation results from a mysterious combination of forces that make it appear to fall from the sky. However, based on a 30-year analysis of 300 product categories covering 225 countries, it becomes clear this perception is false: Tomorrow's winning innovation can actually be predicted.

Give Consumers Something More by Offering Fewer Choices
Overall product choices in retail could be down 15% by this time next year, according to The Wall Street Journal. And I think it's a good thing.

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