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JetBlue and JWT Parting Ways
NEW YORK (AdAge.com) -- JetBlue Airways and its creative agency, WPP-owned JWT, are splitting up, despite a four-year run marked by the airline doubling its footprint to some 60 markets and earning a dedicated terminal at New York's JFK airport.

Reckitt Benckiser Consolidates Media Buying with Havas, Publicis Shops
NEW YORK (AdAge.com) -- Reckitt Benckiser has consolidated its $1.3 billion global traditional and digital media account for its 17 Powerbrands, which include products such as Lysol, Woolite and Calgon, with Havas' and Publicis' media groups, the marketer said in a statement. Both had previously worked with the packaged goods giant. Shops from Omnicom and WPP also pitched the business.

Pizza Hut Review Down to Martin and Gotham
The creative review for Pizza Hut's $200 million account is down to a shootout between two Interpublic Group shops, Richmond, Va.-based Martin Agency and Gotham, New York, according to executives familiar with the matter.

Bloomberg Seeks Agency for Global Branding
NEW YORK (AdAge.com) -- As it gets ready to officially take ownership of BusinessWeek magazine, Bloomberg is looking for help with global branding and advertising across its portfolio of media properties.

Farfar Co-founder Nicke Bergstrom Joins Mother, New York
NEW YORK (AdAge.com) -- And another Swede enters the building. Nicke Bergstrom, one of the co-founders and creative director of the much decorated Swedish digital agency Farfar, has found a new home at Mother, New York.

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