Adage China Section

Vibrant Bidding at the CCTV Auction Indicates Healthy Economy -- and Media Inflation
CCTV held its annual auction on Nov. 18 for ad spots during prime-time programming as well as title sponsorships for key programs like its Chinese New Year gala, nightly weather reports and special events like CCTV's World Cup coverage in 2010. The overall bidding was more aggressive than in previous years, a sign advertisers can expect inflation for local and provincial broadcasters next year as well.

Live From the CCTV Auction
On "special assignment" for Ad Age China, four of China's top media buyers-- K.F. Lee at Aegis Media, Bessie Lee at GroupM, Joanne Law at OMD and and Derek Kwok at Zenith Media -- have filed first-person accounts from today's CCTV auction. Find out what happened at the CCTV auction on Nov. 18, and the implications it will have on budgets next year.

Hunan and Shanda Invest in $88M Content Deal
Hunan Satellite TV and Shanda have partnered in a content production and distribution deal that will develop films and online games, including a remake of "Huan Zhu Ge Ge," a hit series about Princess Huanzhu introduced in 1998.

Yahoo Brings $100 Million Global Ad Blitz to Asia
Yahoo's $100 million "It's You" re-branding blitz has arrived in Asia, starting in key markets with large numbers of internet users like Taiwan, Hong Kong, South Korea and India, but it won't run in the world's largest internet market, where Yahoo leaves marketing to its partner, Alibaba.

FYI 11.18.2009
New CSL creative promotes One2free mobile platform; Mingshen hires Euro RSCG for high-end property development on Hainan Island; Edelman survey says Chinese public affairs execs believe social media is the most influential communications medium in China; ICBC, UMPay and AmEx launch China's first mobile payment card; and Dow Jones has revamped the Wall Street Journal Asia.

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